252 reactions · 32 shares | Stay true to your hue with Joico's Color Balance Purple. Designed to instantly neutralize warm, yellow tones for all blondes. | Joico | Facebook
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Stay true to your hue with Joico's Color Balance Purple. Designed to instantly neutralize warm, yellow tones for all blondes. | Joico
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Which @joico purple shampoo is best for you?⁣ 💜 ⁣ 1️⃣ #BlondeLife Violet Shampoo:⁣ ⁣ What it does: ⬇️⁣ ➖ removes build-up and brassiness on cool blonde hair.⁣ ➖ banishes undesirable yellow tones so blondes stay nice and icy.⁣ ⁣ Who it’s for: ⬇️⁣ ➖ the blonde whose last visit to the salon was a 1-2 weeks ago.⁣ ➖ someone who has been swimming regularly and the toner has started to fade a bit.⁣ ⁣ When to use it: ⬇️⁣ ➖ 2 to 3x a week (leave it on for 1-3 min).⁣ ⁣ ⁣ 2️⃣ #ColorBalance Purple Shampoo:
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Joico Global Artistic Team Member, Mark Mileti has advice for redheads: Wear bold, ginger hair color that enters the room with you, not before you. How? By watching his brand-new Ribbon Lights Technique video, a combo of LumiShine's Natural Red Gold Series infused with subtle highlights that add incredible dimension to fiery hair. Delivering the shine and lasting through 30 full shampoos, this LumiShine creation is a stunning sunset on the hair color horizon. MORE ON LUMISHINE: http://www.joico.
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