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How to Identify & Nurture High-Value Customers | Sales Growth Strategy

Just like a thermometer checks temperature, you need to check your customer’s “sales temperature” from 1 to 10. Identify your hot customers (10/10) and invest more time and follow-ups with them. Apply the Criticality Capability Matrix, match your most capable salespeople with your most critical clients. Your top 20% customers bring 80% of ...

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