Veteran media executive Peter Liguori has been named CEO of the advertising technology and measurement firm VideoAmp. Liguori ...

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them.

Warner Bros. Discovery has inked a new multi-year partnership with VideoAmp that will see the media giant continue to ...

Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc.

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

Audience measurement firm VideoAmp has a new CEO. Peter Liguori has been the company's Executive Chairman since 2023 and been ...

VideoAmp has seen incredible adoption for its measurement and currency solutions with 880% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers.

NEW YORK — TV advertising industry tech platform FreeWheel has reached a product integration agreement with media measurement firm VideoAmp that meshes that company’s currency-focused ...

VideoAmp is giving agencies and advertisers free access to its national linear content ratings dashboard through March 31, in a move aimed at helping offset costs and added work they’ve incurred ...

Liguori, who has served in the executive chair role since 2023 and has been a member of the board for five years, will lead the company as it focuses on scaling adoption of its media measurement and ...