The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

Veteran media executive Peter Liguori has been named CEO of the advertising technology and measurement firm VideoAmp. Liguori ...

Today, VideoAmp, a leading advertising technology company, announced a multi-year agreement with Warner Bros. Discovery, Inc.

Peter Liguori, a well-traveled exec who had a lengthy stint at Fox Broadcasting and also ran Tribune Media, has been ...

Warner Bros. Discovery has inked a new multi-year partnership with VideoAmp that will see the media giant continue to ...

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of ...

Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them ...

VideoAmp, the advertising technology company, has announced the appointment of Peter Liguori as Chief Executive Officer.

VideoAmp clients will be able to utilize the technology and with broader access in the second quarter of 2025, meaning that the data will be available for use during the media industry’s annual ...

VideoAmp has named its executive chairman as its CEO as Pete Bradbury, a former senior Nielsen executive who joined in early ...

The U.S. Joint Industry Committee confirmed that the three firms’ data held up, even around crucial areas like live sports.