MCDONALD’S customers have been left divided over a new item – with some branding it “vile” while others “absolutely love” it.

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

Jalen Hurts has a new ring, a new wife and, now, a new job as soft drink pitchman. The Eagles’ franchise QB and reigning ...

Jalen Hurts made NFL history with his Sprite endorsement. He is the first-ever NFL star to endorse the popular beverage.

Jalen Hurts has achieved a historic milestone, becoming the first NFL player to spearhead a major Sprite campaign. This ...

This week’s roundup includes some inspired activations and some campaigns that have everyone — and we do mean — everyone ...

NASA astronaut Nichole Ayers photographed a rare atmospheric phenomenon over the US and Mexico known as a "sprite" that's ...

KO sees volume growth in BODYARMOR and Powerade as it leans into energy and hydration for long-term value share gains.