Channel 4’s Katie Jackson warns marketers are losing ownership of their brands as the use of creators and short-term ...

Generational theory can be a useful tool for marketers looking to define common traits in different age groups - but only ...

As the government mulls extending statutory paternity leave, dads who have taken enhanced leave acknowledge “emotional ...

The luxury giant’s CFO says the business is committed to investing in innovation while looking to create efficiencies in ...

GfK’s headline consumer confidence score declined by one point this month, thanks to cost of living pressures and the ...

Two-fifths of the Language of Effectiveness sample claim they are only ‘average’ at quantifying the business contribution of ...

Despite regulation limiting how alcohol companies can use social media, Heineken is betting on influencers to reach new ...

The appointment of Grace Kao as Snapchat CMO in April this year marked a return of the role to the business, but Kao says ...

Following an £80m renovation, The Belfry Hotel & Resort has unveiled a new brand identity and proposition as it looks to meet ...

Stop dressing up ‘more with less’ as desirable. It might be a reality, but that doesn’t mean there aren’t consequences.

Brand partnerships are allowing Netflix to create cultural cut through that is helping its biggest shows become cultural ...

Having committed to investing in its marketing talent and empowering its team, Bupa has turned marketing into a growth driver ...