Global studies support this. Amplified Intelligence found that OOH formats are nearly six times more likely than digital scroll environments to surpass the 2.5-second threshold required to trigger ...

dmg media has entered into an exclusive partnership with Ireland’s newest health insurer, Level Health, making the company the sole health insurance partner for dmg Pulse Polls.

The €79.4 million in revenue from January to June 2025 comprised €61.3 million in spot revenue (radio commercials), which was ...

The Paddy Power Comedy Festival returns to Dublin this week, bringing belly laughs to Iveagh Gardens and Whelan’s… and a ...

Following three consecutive years of sitting in second place, Tayto overtakes previous leader Cadbury, to become Ireland’s ...

This wave of the Ipsos B&A Consumer Confidence Barometer was conducted from the 30th May – 13th June 2025 and shows that ...

On hurling final day, the digital banner declared “Liam is going back to Tipp,” celebrating Tipperary’s triumph as supporters ...

We are more than halfway through 2025, and AI is not only a buzzword but has become a major part of ad operations. At this ...

Gemma Gilmore has been appointed as director of growth strategy & client partnership at Spark Foundry, part of Core. The ...

Following a three-way pitch, Bonfire has been awarded the Kia Ireland creative advertising account. The pitch, which included Publicis Dublin and Ringers, was based on a live brief for the launch of ...

Folk VML has launched a new campaign for Horse Racing Ireland (HRI), titled “Racing Runs in Us”, reimagining horse racing not just as sport but as a vital thread in Ireland’s cultural fabric. The ...