Actualités

Amazon’s disappearance from Google Shopping is reshaping ad dynamics. Will competitors capture cheaper clicks and greater ...
Machine intelligence influences brand visibility across a wide range of customer touchpoints. Customers now search using ...
Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.
Google’s AI Overviews slash clicks, with users abandoning searches more often and not visiting websites, Pew data shows.
Google is weaving AI deeper into shopping with virtual try-ons, personalized price alerts, and shoppable inspiration ...
Generative search experiences are rewriting the SEO playbook, raising new challenges around visibility, trust, and content ...
Google announced the early release of the first API for Google Trends, known as the Google Trends API. Google Trends is a ...
The integration lets advertisers import cost data, access lead gen reports, and build funnel-based audience segments.
A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.
AI is driving smarter, faster, and more ethical reputation repair. Discover the tools helping brands protect and rebuild ...
Advertisers seized rare openings in Google’s auction as rivals exited, driving gains for PMax, boosting ROI, and shifting ...
Google is rolling out a new search labs experiment feature named Web Guide. Web Guide uses AI to organize the results page, ...