Ana and Mia have joined a rising wave of virtual influencers – ever since Lil Miquela first burst onto Instagram in 2016.

AI influencers represent the cutting edge of digital storytelling. But when applied to pharmaceutical marketing, innovation must be balanced with integrity.

South Africa is leading the way in the fight against harmful AI beauty “perfection”. A world-first Chrome extension, ...

AI influencer Mia Zelu fooled thousands with her fake life of luxury – sparking an authenticity crisis up-ending social media strategies.