McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Recreate the iconic McDonalds snack wrap at home with this easy tutorial. Includes crispy chicken, lettuce, cheese, and a creamy sauce.

Who had this growing up?! Recipe below! I can’t believe McDonalds brought back their crispy chicken snack wrap! I used to buy these but now, I make this with my zero carb chicken tenders and it was ...

Analysts are mixed on restaurant giant McDonald's ahead of Q2 results. Could visitor growth and the return of the Snack Wrap ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

Wall Street thinks McDonald's likely gained some momentum as consumers responded to its latest innovation and marketing ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

As the McDonald’s Snack Wrap returns, Sonic is introducing two wraps of its own: the Honey Chipotle Crispy Tender Wrap and Cheesy Baja Crispy Tender Wrap. The wraps are on the $1.99 Sonic menu.

New data from Numerator also shows that consumers will eat less at other chains now that the item is available at the Golden Arches ...

Over the years, fans continued to press McDonald’s to bring back the Snack Wrap, launching a petition with over 18,000 signatures, and barraging company inboxes with messages. In the run-up to the ...

There’s been plenty of anecdotal rumblings about the success of McDonald’s July 10 Snack Wrap launch. Some stores, according to The Wall Street Journal, struggled with lettuce and topping inventory as ...