This week’s roundup includes some inspired activations and some campaigns that have everyone — and we do mean — everyone ...

The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

The Texan’s work with Sprite comes as the Eagles get ready to kick off their Super Bowl title defense against the Cowboys on ...

"Keep the main thing, the main thing," is another famous one, a reminder that winning trumps any individual wants or outside ...