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Starbucks doubles down on hospitality with 'Green Apron Service' strategy

The coffee giant aims to stand out on guest experience in a cutthroat consumer environment as it tries to boost lackluster ...

Starbucks CEO: The company was 'mismanaged for a couple years'—here's his plan to 'bounce back'

Starbucks CEO Brian Niccol says his company will rebound from lackluster earnings with its "green apron service" plan. Here's ...

Starbucks puts human connection at the forefront of new service strategy

As the coffee chain prepares to deploy the Green Apron Service plan nationwide, it is building on an eight-week pilot across ...
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Starbucks Unveils “Green Apron Service” to Revive Experience

Starbucks has launched its “Green Apron Service” initiative nationwide, aiming to improve speed, personalization, and ...

Starbucks outlines acceleration of Green Apron Service to all U.S. stores by mid-August, signals $0.5B labor investment for FY26

Discover insights from Starbucks' Q3 2025 earnings call, highlighting the Green Apron Service rollout, innovative growth strategies, and ...

Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...