Gwyneth Paltrow has stepped into an unexpected role as the “temporary spokesperson” for Astronomer, a tech company embroiled in scandal after its CEO was caught in a viral Kiss Cam moment at a Coldplay concert.

No such thing as bad press? Actress Gwyneth Paltrow has become the temporary spokesperson for the tech firm at heart of Coldplay CEO “kiss cam” scandal. The company’s new, tongue-in-cheek promo video has gone viral and is a masterclass in how to handle a PR crisis.

A second executive has resigned from tech company Astronomer following a Coldplay concert video that went viral and sparked online speculation and scrutiny. The company confirmed Thursday that Kristin Cabot, Astronomer's chief people officer, had submitted her resignation.