Starbucks' turnaround under CEO Brian Niccol faces investor skepticism as margins shrink and traffic remains uneven.

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

Starbucks shares rose over 4% before the bell on Wednesday as the coffee chain's quarterly strong sales beat signaled that ...

Starbucks shares rose about 5% before the bell on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...

It read as a giant in the middle of a major restructuring. Under CEO Brian Niccol — who's nearing the one-year mark as CEO — ...

Starbucks CEO Brian Niccol said he isn’t just focused on getting “Back to Starbucks” anymore, and is taking steps to build a ...

CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.

Built primarily in urban centers, airports, and hospitals, these stores were designed to maximize convenience—no cash ...

Starbucks is taking a drastic step to reverse its falling sales. The coffee chain plans to abandon its line of takeout-only ...

As part of his Return to Starbucks strategy, Brian Niccol is betting on more welcoming, efficient, and customer-connected stores ...