In an interview with WWD, the CEO said he wasn’t sweating tariffs, that both the company’s debt load and Vans would turn ...

CEO Bracken Darrell credited Vans brand president Sun Choe for increasing supply and variety in the brand's latest products.

Bracken Darrell has been on a mission to reinvent VF Corp. since becoming president and chief executive officer in August 2023. And he’s been busy. The former Logitech chief and turnaround ...

Bracken Darrell isn’t taking any half measures at VF Corp. The still-new chief executive officer is hands-on in the effort to rejuvenate Vans, cutting costs (including the corporate jet ...

Bracken Darrell is channeling the hard lessons he learned growing up in Owensboro, Ky., to return iconic retailer VF Corporation (VFC) to its glory days. He will need all those skills, and more ...

In connection with Darrell's appointment, Benno Dorer, who has served as VF's Interim President and CEO since December 5, 2022, and a member of VF's Board since 2017, will remain a VF Board member.

Darrell will join VF following an exceptional 10 years as President and CEO of Logitech International Bracken Darrell - VF Corp (Photo: Business Wire) June 20, 2023 06:55 AM Eastern Daylight Time ...

Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again Six months ago, Bracken Darrell left Logitech to take over VF Corp., the sagging company behind ...

Logitech International S.A. (NASDAQ: LOGI) Q2 2021 Results Earnings Conference Call October 20, 2020 8:30 AM ET Company Participants Benjamin Lu - VP, IR Bracken Darrell - President and CEO Nate ...

Bracken Darrell Okay. Yes I wouldn’t – no I don’t think the go-to-market is quite similar. I mean, I think the ASTRO had a stronger direct-selling operation we did mostly online, role online.

SOURCE: Logitech Five Things about Bracken Darrell 1. Before joining Logitech, he lived in Germany and Switzerland for eight years. 2. He grew up in Kentucky, then went to college in Arkansas. 3.

Bracken P. Darrell is coming over from Whirlpool (where he lead its efforts in, you guessed it, Europe, Middle East and Africa) to be its new president effective April 9th.