Ukrainian YouTube creator Yarik Paw (real name: Yaroslav Petrenko) has officially surpassed 2.9 billion views and 4.6 million ...

Today’s announcement comes as Google revealed last month that YouTube Shorts are now being watched by more than 1.5 billion logged-in users every month and averaging over 50 billion daily views.

YouTube Select Shorts ads are viewed 90% longer than ads on other platforms. Influencer-led Shorts ads have seen view-through rates as high as 15.9%.

As part of this year’s YouTube NewFronts presentation, the company announced Monday that it’s rolling out new ad formats to its short-form feature Shorts. Of note, the company is expanding ...

“Historically on YouTube, a view had been counted after a Short was played for a certain number of seconds. However, we’ve heard that you want to understand how often your Shorts are seen ...

On Tuesday, YouTube announced features that will help to optimize both the viewing and creating process for Shorts. Interestingly, most of these features are already found on TikTok and Instagram.

YouTube is making a behind-the-scenes effort to allow more advertisers to buy ads on YouTube Shorts – and only on Shorts. Three sources confirmed with AdExchanger that a pilot program has been in an ...