WhatsApp Business introduces per-message billing model in India, leading to increased marketing costs for businesses.

Meta’s WhatsApp Business Platform has switched to a per‑message billing model on July 1, 2025, replacing its previous flat‑fee conversation pricing. Under the updated scheme, companies will ...

Ce n’est pas un message d’arnaque d’un faux support de WhatsApp que vous avez reçu : c’est bel et bien l’application qui vous a envoyé un message.

Meta-owned WhatsApp will be rolling out changes in pricing to its business platform soon. Starting July 1, the company will charge all businesses on a per-message basis instead of per-conversation.

Under the new rules, each marketing template costs ₹0.78, utility and authentication templates ₹0.11 each, all billed per message ...