Lacking a holistic understanding of their target audience limits marketers’ ability to create the most effective strategies. Yet they often prioritize the concrete metrics of quantitative data, such ...

Big data can help make Americans healthier, and the Trump Administration has stated—in its recently released Make America Healthy Again report and elsewhere—that building a national big-data platform ...

In a matter of months, artificial intelligence has begun to change how people search for things online in ways that have alarmed some marketers. Consumers who use traditional search engines like ...