Campaigns like the relaunch of “Share a Coke” spurred growth around the globe, executives from the CPG giant said during an ...

Coca-Cola’s biggest challenge in greening its operations is its own global marketing strategy "But Coke’s single largest contribution to climate change comes from its refrigeration equipment" ...

The Coca-Cola Company KO is steadily reshaping its global bottling footprint through a long-term refranchising strategy that shifts bottling operations to local partners. This asset-light approach ...

Coca-Cola's 30-year partnership with the Essence Festival of Culture is a prime example of cultural marketing that ...

When it comes to global beverage supremacy, the competition between The Coca-Cola Company KO and PepsiCo Inc. PEP is both ...

The Coca-Cola Company KO is intensifying its global marketing playbook to deepen consumer engagement and drive sustained market share gains. With consumer preferences shifting rapidly, Coca-Cola ...

Coca-Cola a dividend growth machine. Coca-Cola's many strengths include its iconic brands, massive distribution network, huge marketing budget, and its size (which allows it to swallow up smaller ...

Coca-Cola’s premiumization strategy is most evident ... By balancing affordability with aspirational offerings and investing in innovation and targeted marketing, Coca-Cola is not only defending ...

Coca-Cola is an iconic company with an incredible dividend track record. Prepare to buy it today so you are ready when it goes on sale again. Dividend Growth Master Class: The Coca-Cola Strategy ...