The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

Veteran media executive Peter Liguori has been named CEO of the advertising technology and measurement firm VideoAmp. Liguori ...

The companies also reported that VideoAmp’s patented data clean-room technology has been shown to improve the precision of ...

Peter Liguori, who once ran big TV networks, is cementing his new role as one of the evaluators of the viewers who watch them.

Warner Bros. Discovery has inked a new multi-year partnership with VideoAmp that will see the media giant continue to ...

VideoAmp, the advertising technology company, has announced the appointment of Peter Liguori as Chief Executive Officer. Liguori, who has served as Executive Ch ...

Advertising technology company VideoAmp has agreed a multi-year deal with Warner Bros Discovery to expand their partnership.

Now that upfront negotiations are almost over, the industry appears to have settled back into its default position of being ...

VideoAmp has seen incredible adoption for its measurement and currency solutions with 641% YoY growth, 98% coverage of the TV publisher ecosystem, 11 agency groups and more than 1,000+ advertisers.

VideoAmp has grown 880% year-over-year in media spend from deals transacted using its data, overdelivering on expectations. In September it anticipated reaching a $1.5 billion level by year's end.

Media industry veteran Peter Liguori has been named CEO of ad tech firm VideoAmp after running the ad tech firm as executive chairman since 2023.