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In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...
Starbucks will be doing away with the pickup-only store model next year, CEO Brian Niccol announced. Here's what that means.
The company is looking to CEO Brian Niccol to help orchestrate the turnaround, and he sees a reason to be optimistic despite the issues the chain is currently facing.
CEO Brian Niccol announces Starbucks will sunset mobile order pickup-only locations next year as part of his "Back to ...
The Starbucks earnings release last night was tough on the eyes. It read as a giant in the middle of a major restructuring. Under CEO Brian Niccol — who's nearing the one-year mark as CEO — that reset ...
Starbucks' turnaround under CEO Brian Niccol faces investor skepticism as margins shrink and traffic remains uneven.
CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...
CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on the horizon.
Starbucks is rolling out protein cold foam. Key Takeaways. Starbucks will soon offer protein cold foam and is exploring ...
Starbucks shares rose about 3% in early trading on Wednesday as the coffee chain's strong quarterly sales signaled CEO Brian ...
Starbucks built a luxury office in Newport Beach, California, for its CEO, Brian Niccol, just minutes from his home ...