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In past articles of “ The Science Behind ” series, we mainly focused on different attributes of tire performance, target conflicts between them and how tire components have been designed to deliver on ...

What is the Buyer’s Guide? The Buyer’s Guide is the industry’s most comprehensive online listing of companies providing equipment, tools, services and supplies to the automotive industry. Have ...

Tires are one of the most intricate mechanical composites existing in the engineering universe. See how they're engineering makes them responsible for most vehicle characteristics.

Understand how tire and car manufacturers come up with air pressure recommendations that appear on tire sidewalls and car placards.

Tire market trends in 2025 are gleaned from Michelin’s H1 2025 results, including margin pressure, OE slowdowns, and growth opportunities.

Ag tire trends are changing what farmers expect from tire dealers. Learn how to stay competitive by aligning with evolving customer needs.

This article reviews the definition of traction and braking in different conditions and the effect of the tire parameters on those performance aspects.

Find out factors still keeping the tire supply chain out of whack and how solutions and advancements are taking shape despite challenges.

Bridgestone Americas has launched the Turanza EverDrive touring tire, backed by an 80,000-mile limited warranty. Engineered for sedans, CUVs, and minivans, Bridgestone said the Turanza EverDrive is ...

Nexen OEM tire partnership selected for Jeep Cherokee and Hyundai Palisade, expanding the brand’s OE presence.

What information is contained in a TPMS signal? What is the TPMS sensor telling you? We answer your questions about TPMS and what it's telling you.