What happens when being found no longer means being visited? The Great Decoupling is here – and it’s changing the web forever ...

Amazon’s disappearance from Google Shopping is reshaping ad dynamics. Will competitors capture cheaper clicks and greater ...

Google said it won't be crawling your LLMS.txt files and just do normal SEO if you want to rank in its AI Overviews.

Machine intelligence influences brand visibility across a wide range of customer touchpoints. Customers now search using ...

Generative search experiences are rewriting the SEO playbook, raising new challenges around visibility, trust, and content ...

Google is weaving AI deeper into shopping with virtual try-ons, personalized price alerts, and shoppable inspiration ...

Google’s AI Overviews slash clicks, with users abandoning searches more often and not visiting websites, Pew data shows.

The integration lets advertisers import cost data, access lead gen reports, and build funnel-based audience segments.

Google announced the early release of the first API for Google Trends, known as the Google Trends API. Google Trends is a ...

A new hover icon in Google Ads surfaces instant, in-line tips to boost campaign performance – no extra clicks required.

AI search tools are on the rise, but SEO fundamentals remain critical. Learn how the two intersect and what it means for your ...

Lifetime Budgets give more control over long-term spend, with flexible adjustments, refund protection, and simplified ...