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How brands are experimenting with OOH by creating immersive poolside movies, kebabs as billboards and a giant sea band-aid.

Havas president Louise Simkin on why she believes clients need to bring forward real data and how agencies need to use it ...

As the festival's official whiskey, the Corby's Wine and Spirit brand will feature creative ads on print and digital screen ...

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The awareness campaign leverages OOH, Google Maps and social media to take visitors on a journey through Toronto's hidden histories.

As the advertising industry grapples with growing complexity and rising expectations, Canada's top programmatic minds are shifting the narrative and evolving from automation to amplification – ...

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