The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super ...

Obey your thirst,” NBA Hall of Famer Grant Hill says in voiceover. The new spot directly references the original 1994 campaign, which starred Hill in the same role as Edwards.

Sha'Carri Richardson is the first female athlete in history to partner with Sprite, and their reimagined 'Obey Your Thirst' campaign was the perfect initiative for the reigning 100-meter world ...

OVERVIEW In late 2003 the Coca-Cola Company's lemon-lime soft-drink brand, Sprite, reigned as America's fifth-best-selling soft drink and the highest-grossing lemon-lime soda in America. Even though ...