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Why Sprite extended ‘Obey Your Thirst’ with Super Bowl MVP Jalen Hurts
In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...
Sprite’s ‘Obey Your Thirst’ grows up
The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.
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Jalen Hurts makes history, starring in new Sprite ad
Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super ...
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Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z
Obey your thirst,” NBA Hall of Famer Grant Hill says in voiceover. The new spot directly references the original 1994 campaign, which starred Hill in the same role as Edwards.
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NFL Star Jalen Hurts Tapped For Sprite's Latest Campaign
Sprite has a new Obey Your Thirst campaign on the way for the next NFL season, as Jalen Hurts will star in a new set of ads ...
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Sprite Drafts Footballer Jalen Hurts For Next Chapter Of 'Obey Your Thirst'
The Philadelphia Eagles quarterback's "Success Hurts" spot runs across linear and streaming TV, online video, and social media.