McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Wall Street thinks McDonald's likely gained some momentum as consumers responded to its latest innovation and marketing ...

From crispy comebacks to movie tie-ins, McDonald’s is leaning into novelty—and early numbers suggest it’s working.

Deals helped bring back customers to McDonald's, but visits among low-income patrons dropped by double digits, CEO Chris ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

Analysts are mixed on restaurant giant McDonald's ahead of Q2 results. Could visitor growth and the return of the Snack Wrap ...

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

PEOPLE staffers had the chance to taste the beloved Snack Wrap a day before its official return to menus on Thursday, July 10 ...

McDonald’s re-introduced Snack Wrap is proving so popular that some restaurants are running out of lettuce. The menu item made its return on July 10, after being cancelled nine years ago. The return ...

As the McDonald’s Snack Wrap returns, Sonic is introducing two wraps of its own: the Honey Chipotle Crispy Tender Wrap and Cheesy Baja Crispy Tender Wrap. The wraps are on the $1.99 Sonic menu.

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...