McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

From crispy comebacks to movie tie-ins, McDonald’s is leaning into novelty—and early numbers suggest it’s working.

Deals helped bring back customers to McDonald's, but visits among low-income patrons dropped by double digits, CEO Chris ...

Wall Street thinks McDonald's likely gained some momentum as consumers responded to its latest innovation and marketing ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

Analysts are mixed on restaurant giant McDonald's ahead of Q2 results. Could visitor growth and the return of the Snack Wrap ...

PEOPLE staffers had the chance to taste the beloved Snack Wrap a day before its official return to menus on Thursday, July 10 ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

Who had this growing up?! Recipe below! I can’t believe McDonalds brought back their crispy chicken snack wrap! I used to buy ...

Recreate the iconic McDonalds snack wrap at home with this easy tutorial. Includes crispy chicken, lettuce, cheese, and a ...