McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Wall Street thinks McDonald's likely gained some momentum as consumers responded to its latest innovation and marketing ...

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

McDonald’s re-introduced Snack Wrap is proving so popular that some restaurants are running out of lettuce. The menu item made its return on July 10, after being cancelled nine years ago. The return ...

PEOPLE staffers had the chance to taste the beloved Snack Wrap a day before its official return to menus on Thursday, July 10 ...

McDonald’s sales have finally turned a corner, thanks in part to “A Minecraft Movie” meal deal that marked the chain’s ...

As the McDonald’s Snack Wrap returns, Sonic is introducing two wraps of its own: the Honey Chipotle Crispy Tender Wrap and Cheesy Baja Crispy Tender Wrap. The wraps are on the $1.99 Sonic menu.

NEW YORK — McDonald’s profits rose in the second quarter behind a rebound in U.S. sales but executives said Wednesday that ...

After a nine-year hiatus, McDonald's brought back the popular Snack Wrap to overwhelming customer response, causing temporary ...

Over the years, fans continued to press McDonald’s to bring back the Snack Wrap, launching a petition with over 18,000 signatures, and barraging company inboxes with messages. In the run-up to the ...