One of the club’s new signings, Florian Wirtz, sold the most shirts, with the number seven’s arrival adding to the anticipation of the return of Adidas.

Liverpool announced a record-breaking start to their 10-year partnership with Adidas outselling last year’s launch by more than 700%, according to the club.

Liverpool’s Adidas Kit Sales Shatter Records Ahead of 2025-26 SeasonIn a week that will go down in club retail history, ...

Alexander Isak to Liverpool really looks to be on. New updates suggest Newcastle are getting ready to do a deal.

Liverpool owners FSG have committed £97m to one project, but it won't financially impact their pursuit of Alexander Isak.

Florian Wirtz ‘s No. 7 shirt has sold more than any other after Liverpool officially launched their new Adidas home and away kits with record-breaking sales. Wirtz was announced as Liverpool’s new No.

Liverpool’s new adidas kit has proved to be its most popular to date, with more kits sold in the last week than ever before.

In an exclusive interview with The i Paper, Castore's chief commercial officer pulls back the curtains on the brand's record ...

Liverpool, Manchester United, Man City and Real Madrid have all incorporated recycled plastic into their kits but more needs ...

The Magpies are making big strides in the global market as 2025 summer tour hailed the most successful pre-season trip in years ...

Liverpool FC and adidas have presented the club’s new home and away jerseys in a special campaign, marking the first time in 13 years that the two brands have teamed up. Having previously teamed up ...