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Will Starbucks see turnaround percolate as Niccol leans into Green Apron initiative?

The Starbucks (NASDAQ:SBUX) turnaround under the direction of CEO Brian Niccol is gathering momentum, but fiscal third ...

Starbucks ends 6-year Gen Z experiment after finding proof that human connection is better

Built primarily in urban centers, airports, and hospitals, these stores were designed to maximize convenience—no cash ...

Starbucks is shutting down an entire line of cafes

Starbucks is shutting down its pick-up only stores just six years after introducing the concept, because they no longer mesh ...

The high-protein trend is coming for your Starbucks order

Starbucks CEO Brian Niccol announced plans for the coffee giant to unveil protein cold foam as an optional topping by year's ...

Starbucks’ CEO is getting rid of Gen Z’s favorite mobile-only pickup stores because they felt ‘too transactional’

Starbucks CEO Brian Niccol is closing a convenience that was explicitly targeted toward Gen Z’s taste for “frictionless” ...
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Starbucks Q3 Print Largely Disappoints Even As CEO Pitches 'A Wave Of Innovation In 2026' — Retail Isn’t Convinced Yet

Starbucks' (SBUX) quarterly report on Tuesday largely disappointed, deepening concerns around its turnaround efforts, even as ...

Starbucks isn't giving up on its China dream

The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there ...

Starbucks Built a New 'Luxury' Office Near Its CEO's Newport Beach, California Home

The 4,624-square-foot office was disclosed as part of Starbucks CEO Brian Niccol's compensation package before he started the ...