In an interview with WWD, the CEO said he wasn’t sweating tariffs, that both the company’s debt load and Vans would turn ...

CEO Bracken Darrell credited Vans brand president Sun Choe for increasing supply and variety in the brand’s latest products.

Back to Growth On the call, Darrell noted that this month marked his two-year anniversary of taking over as VF’s CEO and ...

VF Corporation, a leading portfolio of lifestyle brands, today announced that its Board of Directors has appointed Bracken Darrell as President and CEO, effective July 17, 2023. In connection with ...

Bracken Darrell is channeling the hard lessons he learned growing up in Owensboro, Ky., to return iconic retailer VF Corporation (VFC) to its glory days. He will need all those skills, and more ...

Bracken Darrell has been on a mission to reinvent VF Corp. since becoming president and chief executive officer in August 2023. And he’s been busy. The former Logitech chief and turnaround ...

Bracken Darrell isn’t taking any half measures at VF Corp. The still-new chief executive officer is hands-on in the effort to rejuvenate Vans, cutting costs (including the corporate jet ...

When Bracken Darrell joined Logitech in April 2012, things weren’t looking so hot for the computer peripheral manufacturer. The PC sales decline was hitting the company hard, and Logitech was ...

Bracken Darrell Yes, we’ve KPIs we're measuring now. And so, it's a little early for us to give too much insight into that. Probably if you ask us 6 months from now, we'll give you a better answer.

Bracken Darrell Okay. Yes I wouldn’t – no I don’t think the go-to-market is quite similar. I mean, I think the ASTRO had a stronger direct-selling operation we did mostly online, role online.

Bracken P. Darrell is coming over from Whirlpool (where he lead its efforts in, you guessed it, Europe, Middle East and Africa) to be its new president effective April 9th.

Note: We called up Bracken a week after we recorded our initial interview to follow up on news of Logitech buying Streamlabs. We edited that part in around 10 minutes into the show, so the audio ...