In an interview with WWD, the CEO said he wasn’t sweating tariffs, that both the company’s debt load and Vans would turn ...

CEO Bracken Darrell credited Vans brand president Sun Choe for increasing supply and variety in the brand’s latest products.

Back to Growth On the call, Darrell noted that this month marked his two-year anniversary of taking over as VF’s CEO and ...

Bracken Darrell is channeling the hard lessons he learned growing up in Owensboro, Ky., to return iconic retailer VF Corporation (VFC) to its glory days. He will need all those skills, and more ...

Bracken Darrell isn’t taking any half measures at VF Corp. The still-new chief executive officer is hands-on in the effort to rejuvenate Vans, cutting costs (including the corporate jet ...

Bracken Darrell has been on a mission to reinvent VF Corp. since becoming president and chief executive officer in August 2023. And he’s been busy. The former Logitech chief and turnaround ...

In connection with Darrell's appointment, Benno Dorer, who has served as VF's Interim President and CEO since December 5, 2022, and a member of VF's Board since 2017, will remain a VF Board member.

Bracken Darrell reimagined some of the world’s biggest brands. Now he has plans to do it again Six months ago, Bracken Darrell left Logitech to take over VF Corp., the sagging company behind ...

Bracken Darrell Okay. Yes I wouldn’t – no I don’t think the go-to-market is quite similar. I mean, I think the ASTRO had a stronger direct-selling operation we did mostly online, role online.

Logitech International S.A. (NASDAQ: LOGI) Q2 2021 Results Earnings Conference Call October 20, 2020 8:30 AM ET Company Participants Benjamin Lu - VP, IR Bracken Darrell - President and CEO Nate ...

Bracken P. Darrell is coming over from Whirlpool (where he lead its efforts in, you guessed it, Europe, Middle East and Africa) to be its new president effective April 9th.

Darrell will join VF following an exceptional 10 years as President and CEO of Logitech International Bracken Darrell - VF Corp (Photo: Business Wire) June 20, 2023 06:55 AM Eastern Daylight Time ...