Going forward, even more changes are on the horizon. On Thursday, Southwest shared a revamp to its Rapid Rewards Credit Cards ...

Southwest Airlines' CEO told investors in a July 24 earnings call that the airline could eventually open its own lounges.

Southwest Airlines Co (LUV) outlines strategic initiatives and financial adjustments amid a challenging macroeconomic ...

Starting Jan. 27, Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the ...

Dallas-based Southwest Airlines is on target to reach its financial goals after it reported higher-than-expected revenues ...

Earlier this year, Southwest Airlines announced several major policy changes in an attempt to boost the airline's slumping ...

Southwest Airlines said its implementation of its new baggage fees came with "no negative impact to the operation," and that corporate demand is recovering.

Southwest Airlines is already seeing the financial benefits from the new bag fee system that went into effect in May. The airline is estimating bringing in $350-million this year on the bag fees alone ...

Southwest Airlines hiked annual fees on its credit cards, but also announced a host of new benefits and other changes.

Southwest's CEO said if the airline had baggage fees at the beginning of the year, they would have led to $1 billion in ...

Southwest Airlines has announced a major change coming to its current seating system. The Texas-based airline previously had ...