Gwyneth Paltrow made a surprise appearance in a new Astronomer ad following a viral Coldplay concert scandal involving the company’s CEO and HR chief.

In one of the strangest corporate pivots in recent memory, data analytics company Astronomer has enlisted Oscar-winning actress and Goop founder Gwyneth Paltrow as a "very temporary" spokesperson, following the viral fallout from a scandal involving its now-former CEO and Chief People Officer.

On July 15, during a Coldplay concert at Gillette Stadium in Foxborough, Massachusetts, Astronomer CEO Andy Byron appeared on the kiss cam, embracing Kristin Cabot, the company’s head of HR. It would have been a cute candid moment if not for the fact that the pair immediately tried their absolute best to hide from the camera.