Rather than shying away from the controversy, Astronomer turned the narrative around with a bold and humorous PR campaign featuring Gwyneth Paltrow, the ex-wife of Coldplay frontman Chris Martin.

Gwyneth Paltrow made a surprise appearance in a new Astronomer ad following a viral Coldplay concert scandal involving the company’s CEO and HR chief.

The tech company posted a short, tongue-in-cheek video on their socials in which Paltrow deflects questions about the drama