Astronomer is using its newfound viral fame and poking some fun at itself by hiring celebrity Gwyneth Paltrow as its “temporary spokesperson” following the Coldplay kiss cam scandal and the resignations of its CEO and head of HR.

Andy Byron, the chief executive of New York-based tech company Astronomer, has resigned from his role after he was spotted embracing an employee at a Coldplay concert, according to a LinkedIn post from the company on Saturday.

Astronomer HR chief Kristin Cabot has reportedly resigned, days after former CEO Andy Byron following the Coldplay “Kiss Cam” viral video.