The Kraft Heinz brand is shifting away from its long-running “La Dolce Velveeta” platform in favor of bolder creative and a ...

While sports sponsorships remain popular among marketers, 76% say they struggle to measure return on investment.

“Sociable” is the latest commentary on important social media developments and trends from industry expert Andrew Hutchinson ...

Brian Monahan’s hiring comes at a time of growth for Albertsons Media Collective and adds to recent leadership changes at the ...

The effort spotlights the retailer’s jeans through activations spanning social media, including an artificial ...

The brand is inviting fans of the Netflix series to enter the Upside Down via on-pack QR codes to find cookies that translate ...

The Happy Gilmore 2 Tournament game invites Spotify users to play through film-inspired golf challenges to unlock a ...

The measurement firm will assist the media giant across linear, digital and cross-platform campaigns to support planning, ...

Fan Style encourages mobile ordering and creativity by rewarding users each time someone purchases their custom order once it ...

The campaign, with creative by Mischief and paid media by DentsuX, includes buys on podcasts like “Good Hang” and a TikTok ...

Small and midsize brands are more likely to use generative artificial intelligence for video while only 36% of large brands ...

Over 2 million advertisers are now using Google’s generative AI tools to run ads — up 50% — while consumers continue to flock ...