Matías Franco, product and consumer technology manager at Grupo Clarín, details how his team used tools to collect data on ...

Silvia Rogar, head of O Globo’s branded content studio G.Lab, detailed the six solutions that shaped the media company’s ...

Condé Nast, The New York Times, and Dotdash Meredith illustrate how the value of direct relationships with audiences and a ...

Santiago Arieu, media tech and advisor at Argentina-based media consultancy Diagonalminds.com, explained how first-party data ...

A newsletter should have a well-defined topic, specific audience, and personality to be a success for news companies.

During last week’s Latin American Conference, INMA CEO/Executive Director Earl J. Wilkinson detailed how regions around the ...

During the recent INMA Latin American conference, INMA Product and Tech Initiative Lead Jodie Hopperton discussed how ...

According to Similarweb data, since the U.S. launch of Google’s AI Overviews, the percentage of searches for news that result ...

INMA Newsroom Initiative Lead Amalie Nash shares five strategies to build trust and loyalty, while El Sol de México and Grupo ...

How print advertising remains central in the marketing mix and how news media companies can leverage successful print strategies from around the globe is the focus of this report. Research backs up ...

The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment.

How news media organisations should work with AI companies to act quickly in the face of rapid AI advancements is the focus of this report. This report outlines how news media organisations can take ...