What began as a reputational crisis for data platform Astronomer ended in a masterclass in crisis marketing. A viral “kiss cam” incident involving top executives was swiftly reframed through a Gwyneth Paltrow-fronted ad,

Astronomer, the AI and data software company at the center of a recent viral scandal, is laughing its way out of infamy. Just two weeks after executives Andy Byron and… The post Astronomer Trolls Chris Martin After the Andy Byron and Kristin Cabot Scandal With Help from Gwyneth Paltrow appeared first on Where Is The Buzz | Breaking News,

Astronomer quickly dealt with fallout. Byron resigned on July?19, followed shortly by Cabot’s exit. Interim CEO Pete DeJoy assumed leadership amid the upheaval. Rather than addressing the scandal head?on, the company leaned into humor.

I’ve been hired on a very temporary basis to speak on behalf of the 300 plus employees at Astronomer,” Paltrow said in a hilarious LinkedIn video.

Astronomer has enlisted the help of Gwyneth Paltrow for a new promotional video in the wake of the Coldplay cheating scandal. The new video, posted by Astronomer via its official X page on Friday, July 25 features Paltrow as the company's "Temporary Spokesperson.