Sydney Sweeney has reportedly helped American Eagle’s stock climb higher this week. The White Lotus actress has recently collaborated with the clothing brand for a special collection, which includes a denim jacket and “The Sydney Jean.

AEO’s Sudden Surge American Eagle Outfitters (NYSE:AEO) has seen its stock soar recently, climbing 12% over the past week, with a 4.5% jump yesterday and another 4.5% gain in early morning trading today.

An American Eagle ad campaign featuring Sydney Sweeney caught the attention of retail traders on Thursday, causing the stock to spike.