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Jean-ius Marketing or Not: Did American Eagle Score With Its Sydney Sweeney Campaign?
American Eagle’s Sydney Sweeney campaign didn’t just add $200 million to the company’s market cap overnight. It reminded us that everything and nothing has changed about marketing. It turns out sex still sells. It always has and apparently always will. Nothing fancy about this strategy. That’s the lesson–or is it?
Creative Bloq on MSN3h
Bank “steals” famous logos in genius ad campaign
The Own A Piece of It campaign was created by Ogilvy Canada, featuring seemingly innocuous green billboards with square ...
American Eagle's latest advertising campaign has sparked heated controversies and discussions. The American clothing brand chose Sydney Sweeney, the twenty-seven-year-old actress, to launch ...
Jalen Hurts is the first NFL player to endorse Sprite, and the Philadelphia Eagles quarterback continues to 'Keep the Main ...
Geico rolls out 8 tailored campaigns using 164 video, audio, and social assets in a multichannel strategy to elevate ...
A massive Thai flag has appeared on Times Square's iconic digital billboard, part of a coordinated patriotic campaign by Plan ...
Rules coming into play from October mean that brands will not be able to advertise “less healthy” food online or on TV ...
Campaign Middle East on MSN2d
Search advertising report: How are people picking their path to purchase?
Read results of a new research on search advertising conducted by WARC, in partnership with TikTok and behavioural scientist ...
As retailers shrink away from diversity, the iconic American brand has taken the opposite route—and outpaced the market.
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