Nearly a week after American Eagle released its new ad campaign with Sydney Sweeney, many are still dissing or discussing it, depending whom you ask. For many, the online and social media backlash was rooted in the tagline “ Sydney Sweeney Has Great Genes.”

There’s also a “butterfly motif on the back pocket of [The Sydney Jean that] represents domestic violence awareness,” with 100 percent of proceeds from the jeans being donated to Crisis Text Line, a non-profit that offers confidential mental health support to anyone 24/7.

Sydney Sweeney's American Eagle ad sparked backlash over claims of oversexualization, missed targeting of its audience and controversial messaging