News

Starbucks isn't giving up on its China dream
The chain is looking for a local partner to help run its stores in China as it looks to open "thousands" more outlets there ...
Starbucks beats revenue estimates on China strength, turnaround strategy
By Savyata Mishra (Reuters) -Starbucks beat Wall Street estimates for third-quarter revenue on Tuesday, as steadying sales in ...
Starbucks vows a ‘wave of innovation’ next year. Will it get in the way of quicker service?
Niccol’s remarks came after Starbucks reported mixed third-quarter results. Executives on Tuesday said the company’s ...
Starbucks Sees Improvement Even as Global Same-Store Sales Slip Again
The C.E.O., Brian Niccol, said the coffee chain’s turnaround was in progress, and sales in China increased for first time in ...
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Starbucks Faces Huge Competitor
Starbucks faces Luckin Coffee success in China. But, can it beat the Chinese company in other overseas markets?
Starbucks introduces free study rooms in China to boost traffic amid rising competition
Starbucks (SBUX) is said to have introduced free “study rooms” at select locations in China, marking its latest effort to ...
Starbucks Q3 Preview: Report Could Show Consumers Ditching Lattes For Living Rooms — Or Sipping Elsewhere
New Starbucks CEO Brian Niccol is attempting to transform the coffee chain with investments in staffing and product. Will ...
Starbucks Opens Free Study Rooms in China to Lure Customers
Starbucks Corp. has launched free “study rooms” in some of its China outlets, the company’s latest initiative to help boost ...
Starbucks launches free study rooms in China to lure back customers
The rooms are Starbucks's latest initiative in China this year as it tries to revive sales growth amid stiff competition from ...
Starbucks CEO says company is ‘on the right path,’ despite lag in profits
Despite mixed financial results, CEO Brian Niccol is confident the coffee chain is on the right path to become a "better ...