Ana Rodado traveled to Puerto Rico from Spain after a friend native to the island gifted her a ticket. She booked a five-day ...

Discover Puerto Rico, the island’s tourism promotion agency, says it’s expecting 600,000 visitors during the period – about ...

Bad Bunny's Puerto Rico concert residency is causing a surge in tourism to the island. Discover Puerto Rico is using this opportunity to promote responsible and sustainable tourism.

A huge surge in tourism to Puerto Rico this summer is being fueled by Bad Bunny’s decision to play 30 consecutive concerts on his home turf. The singer has sold more than 400,000 tickets to his ...

Tourists flocked to the island for Easter, Passover and spring break vacations in record numbers, according to The Puerto Rico Tourism Company, a San Juan promoter for tourism on the island Many ...

As a scholar of Puerto Rican politics and place branding – and a native Puerto Rican – I think this case study raises interesting public policy questions: Who gets to brand Puerto Rico?

Bad Bunny's Puerto Rico concert residency is causing a surge in tourism to the island. Discover Puerto Rico is using this opportunity to promote responsible and sustainable tourism. Local businesses ...