More than 110 years after introducing the first hair color, L'Oréal is launching two new technology-driven products that were seven years in the making.

The beauty market leader L'Oreal, with its various initiatives to reap the benefits of the current trends, seems to be well poised to expand its global market share in the hair care market.

L'Oréal Paris, the trailblazer in permanent hair color innovation, today proudly announces the exclusive launch of its award-winning new hair color device, Colorsonic, at Target.com and Target ...

There’s no longer a need to see a pro to get gorgeous hair color. “You can definitely get salon-like results at home,” says Kari Hill, a celebrity colorist for L’Oreal Paris who is based ...

One editor tried out L'Oréal's Color & Co personalized color line on her dark-brown curly hair. These are her results!

Brief: L’Oréal this week broadened its use of augmented reality (AR) and artificial intelligence (AI) technologies by letting shoppers virtually try on hair coloring from its Garnier brand. Shoppers ...

Pioneering beauty products manufacturer L'Oréal Paris has applied image recognition technology to dynamically target product ads based on the hair color identified in photos of faces for its ...

At CES, L’Oréal is showing off its first hair color device that can be used at home. The handheld Colorsonic can mix and apply product evenly, according to the company.

Gadgets L’Oréal’s Colorsonic Is a Home Hair Dye Device to Save You From DIY Disaster Oscillating nozzle bristles evenly distribute dye on your hair and not all over your bathroom.