The search engine has described the feature as its “most powerful AI search experience yet”. But how will it impact ecommerce?

Google is rolling out a new tool in the UK that will generate results using artificial intelligence (AI), in a significant shake-up to the world's most popular search engine.

Earlier this year, Google rolled out AI Mode to Search users in the US. Now, the notoriously inaccurate "tool" is coming to the UK. While Google's AI overviews have been available in the UK since last summer,