The seven words (or fewer) articulate your corporate DNA. Like a human's DNA, it should determine everything about the organization.

If you don’t define what the brand means, your competitors will. So, what’s next? For any business building a consumer brand, speaking to journalists is part of the deal. Be prepared!

In a bid to maximize revenues in a more predictable cadence, Microsoft has broken game exclusivity and the latest cross-over franchise helped define Xbox.

NuVinci® Cycling and COBI Partner Up to Define the DNA of Today's #Smartbike GlobeNewswire Thu, Aug 31, 2017, 7:09 AM ...

Recent studies show that senescent cells accumulate several species of cytosolic DNAs, including mitochondrial DNA (mtDNA), cytoplasmic chromatin fragments (CCFs), and retrotransposable element cDNAs, ...