The debate over whether Coca-Cola should use high-fructose corn syrup or cane sugar in its signature cola obscures an important fact: Consumers are increasingly looking for Coke with no sugar at all.

A possible move by Coca-Cola and other beverage and food industries, to use cane sugar instead of corn syrup as a sweetener would be difficult and expensive to implement, while mostly negative for farmers in the United States.

Asked about the switch, a representative for Coca-Cola didn’t explicitly say it would use cane sugar for products in the U.S.