Dr Mu sees this trend as "indicative of social problems" in China, citing "long work hours, greedy work culture and competitive environment, along with entrenched gender role expectations".

The film The Dating Game explores how a dating coach tries to help China's single men find love.

She's part of a new generation of heterosexual women in China embracing the TikTok #boysober trend — no dating apps, no situationships, just self-care and staying single by choice.